THE LST · VOL. I · MMXXVI
the lst
Nº 048 / 200
— the lst · vol. i · mmxxvi private waitlist · open
the lst.

the cure to makeup blindness.

the ai beauty intelligence for your actual face — exact shades, vanity audits, honest verdicts, perfect routines. across every brand on the market. no brand deals.

67%
of women buy more than one cosmetic product because they cannot tell which shade is right. the lst is built to end the guessing — and the wasted money.SOURCE — IPSOS · BOOTS RETAIL
— to the founding two hundred
your beauty dna reading within forty-eight hours of joining. best color, product type, ideal routine, your palette. free.
047 of 200 names recorded
— the app · no. 01 the studio in your phone

a personal makeup artist,
a cosmetic chemist,
a shopping agent. one app.

photograph your face, your bag, the products you're considering — the lst reads it all and tells you exactly what works for your face, what to stop wasting money on, and what to actually buy instead. every brand on the market. no brand deals.

— beauty dna · no. 048the lst
undertone
warm-neutral
overtone
soft rosy
season
warm autumn
your shades
avoid
best blush
muted rose, not coral
routine
3-step day · 4-step night
— a sample beauty dna reading. yours arrives within 48h.
01
exact shade matching
every brand on the market — foundation, lipstick, blush, concealer — calibrated for the undertones the industry has historically failed.
02
vanity audit
photograph your bag. what to keep, what to replace, what to drop entirely — and why.
03
honest verdicts
cuts through paid-influencer marketing. is the $80 product actually worth $80, or is the $14 one quietly identical?
04
check my look
photograph your finished face before you walk out the door. score, fix-it-first, what to keep, what to soften.
05
perfect routines
your exact morning-to-night sequence. the looks built for your features. no more guessing the order.
06
a profile that learns
your beauty dna is saved and refined every time you use the studio. it gets better the longer you stay.
— the incentive · no. 02 founding only

your beauty dna,
free.

The founding two hundred receive a complete beauty dna reading the moment they join. Your undertone. Your overtone. Your season. Your best colors. The shades to avoid. Your ideal routine. Yours to keep.

free, only for the founding two hundred. then it moves inside the app, where every reading becomes part of how the studio learns to read women honestly.

— the ladder · no. 03 how it deepens
the further you go, the more the studio opens.
refer one
the full audit.
Submit your face and your makeup bag. The system tells you what every product in your collection actually does on your skin — what works, what doesn't, what to replace it with. Early access to the AI itself.
refer three
beta access.
The studio, this summer. First to use it — before the rest of the list, before the public.
refer seven
early app access.
The full app the moment it opens. Founding members are inside before anyone else can sign up.
— a register of voices no. 04
"i created my own line because nothing on the market was made for me."
— iman, 1994
"with the right makeup, every woman can be powerful."
— bobbi brown
"beauty begins the moment you decide to be yourself."
— coco chanel
"makeup is the most powerful tool we have to express ourselves."
— pat mcgrath
— queries · no. 05 four answered
Q.01
what is the lst?
An AI beauty intelligence that reads your face the way a personal makeup artist would — except it knows every brand on the market. Exact shade matching, vanity audits, honest verdicts on the products you're being sold, dupes, perfect routines, and a beauty dna profile that learns your skin over time. The reading card above is exactly what every founding member receives.
Q.02
what do i get for joining the list?
Your founding edition number — and your beauty dna reading within forty-eight hours. Best color, product type, ideal routine, your palette. Free for the founding two hundred. Yours to keep.
Q.03
how is this different from every other beauty app?
No brand deals. The studio is paid by no one to recommend anything. Every verdict cuts through the influencer marketing layer to tell you what actually works on your face — not what the industry is selling.
Q.04
what happens after two hundred names fill?
The founding chapter closes. The free readings end. The founding two hundred keep theirs — and stay first in line for beta access, early app access, and everything that comes next.
— close Nº 048 / 200

two hundred names.
then it closes.

add yours before the founding chapter ends. your beauty dna reading follows within forty-eight hours.

047 of 200 names recorded